eNews
When doing business, it’s easy to assume that our own cultural norms are universal, yet the truth is that what’s considered polite or professional in one culture can be completely misinterpreted in another. The world is vast, encompassing seven continents, 195 countries and 72 regions and territories, each contributing to thousands of unique cultures and subcultures. These cultures influence the way people think and behave, as well as how they conduct business.