May 16, 2024
                
            
        
    
enews
        
                A guide to social media for customer research
As the volume of accessible data grows, it may be time to rethink approaches to customer research. Gone are the days of relying solely on traditional data sources to paint a financial picture of customers.
Why it matters: Social media can enrich research efforts and add depth to your understanding of customers, helping you make more informed decisions.
Each social media platform has its own personality. From the casual banter of X (formerly Twitter) to the polished professionalism of LinkedIn, understanding the nuances of each platform is essential for effectively navigating the sea o…
        
        
        
                
                
            
        
    
 
 
 
 
 
 
 
