May 9, 2024
enews
The hidden truth of greenwashing
In today’s climate, being “eco-friendly” may just be an ethical façade. Greenwashing—a term coined in the 1980’s—is the act of claiming environmental credentials for a product or project that are unjustified or untrue. Its purpose is to create an impression among both existing and potential customers that the business carries out environmentally friendly activities, when in reality, it is just a cover up. This article aims to unearth the hidden truth of greenwashing and explain how its repercussions are headed for the construction industry.
Nearly 500 randomly selected websites make arou…